This study examines the cultural significance of home video footage in Nigeria, highlighting its role as a vital medium for documenting and showcasing the nation’s diverse social, cultural, and historical narratives. In an era dominated by digital media, home videos have emerged as an accessible and personal means of storytelling, allowing individuals to capture everyday life, traditions, and communal experiences. This research explores how these videos serve not only as personal artifacts but also as cultural archives that reflect the complexities of Nigerian identity, family structures, and societal changes.

Through qualitative analysis of selected home video footage, the study investigates the themes of familial relationships, cultural practices, and local traditions as represented in these recordings. By analyzing the narratives constructed within these videos, the research reveals how they contribute to a broader understanding of Nigerian culture and identity, while also fostering a sense of community and belonging among viewers. Furthermore, the study discusses the implications of home videos for cultural preservation, emphasizing their potential to bridge generational gaps and promote the intergenerational transmission of values and histories.

Ultimately, this research underscores the importance of home video footage as a significant cultural artifact that offers insights into the lived experiences of Nigerians. It advocates for the recognition of these visual narratives as integral to the country's cultural heritage, positioning them as valuable resources for both academic scholarship and public appreciation. Through this exploration, the study aims to contribute to the ongoing discourse on media, culture, and identity in Nigeria, highlighting the unique ways in which home videos capture the essence of everyday life in this diverse nation.            

This аrtiсlе еxаminеs thе mеthоdоlоgy оf studying аnd еvаluаting thе impасt оn thе physiсаl еduсаtiоn lеvеls оf pupils within thе frаmеwоrk оf pеdаgоgy thаt hоlds nаtiоnаl signifiсаnсе. It еxplоrеs thе prinсiplеs аnd tесhniquеs thаt guidе thе аssеssmеnt оf physiсаl еduсаtiоn, еmphаsizing thе impоrtаnсе оf сulturаlly rеlеvаnt pеdаgоgiсаl аpprоасhеs in еnhаnсing studеnt hеаlth аnd wеll-bеing. Thе study highlights vаriоus trаditiоnаl аnd mоdеrn еvаluаtiоn mеthоds tаilоrеd tо аlign with thе nаtiоnаl еduсаtiоnаl stаndаrds. Thrоugh а dеtаilеd аnаlysis, thе аrtiсlе idеntifiеs еffесtivе strаtеgiеs fоr mеаsuring thе prоgrеss аnd dеvеlоpmеnt оf studеnts' physiсаl саpаbilitiеs, whilе аlsо аddrеssing сhаllеngеs in implеmеnting thеsе mеthоdоlоgiеs in divеrsе еduсаtiоnаl sеttings. Thе findings suggеst thаt а соmprеhеnsivе, соntеxt-bаsеd аpprоасh саn signifiсаntly influеnсе thе physiсаl dеvеlоpmеnt аnd hоlistiс grоwth оf pupils, соntributing tо а bаlаnсеd аnd wеll-rоundеd еduсаtiоn.

Colour carries a psychologically relevant meaning, and the colours we see affect our psychological performance. Colour-coding impacts learners’ cognitive processing as material-oriented interventions in multimedia learning. For educational purposes, colours can be used to stimulate neural activity, allowing pupils to learn, memorize, and retain new information more efficiently. Especially for those who are visual learners, the brighter the colours are, the more they are able to capture the attention for particular types of information. (Elliot and Maier: 2012).

Colour-Coding Strategy can help pupils make connections, gain knowledge and have a positive impact on attention inside the classroom. So it is not a kind of fun. Using such a strategy in teaching and learning grammar can be as simple as just asking your pupils to take out their booklets and colouring pens and markers.

The current research focuses on determining the effectiveness of using colour-coding as a better tool for learning sentence structure at the primary level.

In light of the aim, the research’s null hypothesis has been formulated to be tested. The design of one group has been adopted, pre and post-tests used. The sample includes (32) female pupils who are randomly selected from Qubat Al Sakhrah primary school in Mosul city.

The article analyzes drug addiction and its spread among young people: concepts and historical context, and draws a conclusion.

This research aims to identify the extent to which banking facilities employ strategic thinking and the factors that contribute to their exceptional performance. The five dimensions of strategic thinking perspective, systemic, nonlinear, time, and participation are essential for any organization's survival, improvement, and expansion. Research is vital since it will help produce new ideas and facts by combining the study of several subjects (such as exceptional performance and strategic thinking) and diagnosing the interaction of variables. The hypothesis was based on the main points: Research was conducted in a Bank of Good Hilla Branch, 5 and Mesopotamia Branch of the Bridge using a questionnaire. The results were analyzed using a statistical program (SPSS), which used frequencies, percentages, averages, and tests. There was no statistically significant correlation at the 0.05 level between strategic Aavadaltvkir in general and the outstanding performance relationship. The study included 35 officials. Using the Spearman correlation coefficient, the research came to the following important conclusions: strategic thinking is now an organizational necessity, not a choice among a set of options for the organization's future. This proves that the bank's management is willing to take responsibility to a high enough level to use the Prospective variable to extrapolate the long-term direction of development strategies. It also shows a strong correlation between the independent and dependent variables. Cosmetics brand Determines the characteristics of the banking business in the long run, achieve outstanding performance in the field of work, and compete and serve beneficiaries while adhering to the requirements plan contained in the Banking Act and the laws of the Iraqi Central Bank. The most important recommendation is to focus on the dimensions and variables of strategic thinking and take advantage of its role in exploiting resources.

Visual communication is a compound process, which requires broad knowledge of semiotics. Semiotics is the education of signs and symbols. In what way these signs and symbols are interpreted is studied under semiotics. It has many concealed signs and connotations, for example: brand name, logo, package design, color, punch line and trade mark, etc.

The present study presents one of the most significant philosophies and replicas of visual social semiotics, namely, Kress and van Leeuwen’s "Grammar of Visual Design". It involves the description of semiotic resources, what can be said and done with images (and other visual means of communication) and how things people say and do with images can be interpreted. Thus, the communicative values of signs in a caricature are a portrait with the volume turned up. A caricature is a painting, or more commonly a picture, of an object or item in which the characteristics and structure have been blurred and exaggerated to ridicule or satirize the topic. Thus the current study aims at studying some caricatures nonverbally through analyzing the image and colours of it.

The study tackles semiotics; specifically social semiotics, caricature, the elements of analyzing caricature, which are: image, word, and colour. The first part carries on the introduction of the current study as well as tackling the problem of the study, the literature review of semiotics in general and social semiotics in particular. The second part carries on the data and its analysis through the model, as well as the visual results, finally, giving the conclusion.

In recent years, in Uzbek linguistics, in particular, in Turkology, the direction of in-depth research of the place of certain linguistic units in the landscape of the world is gaining priority. In this regard , the researches devoted to the border of Uzbek and Karadash Turkic languages are considered important . Because " the history of the Uzbek language, which belongs to the big family of Turkic languages, is closely connected with the centuries-old past of our people , its dreams , sorrows , dreams , triumphs and victories ." In this sense, the comparative study of the phytomorphic comparative units expressing human character and characteristics in the Uzbek and Turkish languages shows the general and specific aspects of the reflection of the world view in the two sister languages . creates a wide range of intentions to determine.

On the basis of the relevant decision of the Cabinet of Ministers of the Republic of Uzbekistan, preparation for international studies in the field of education quality assessment in the public education system was started. programs, scientific research is being conducted to develop and introduce innovative methods of assessment and development of students' reading, mathematical and natural-scientific literacy, creative thinking. Evaluation of the quality of education in the public education system of the Republic, organization of research, establishment of international relations, scientific research and innovation activities of the students, and above all, the creative ideas and creativity of the young generation. Progress in International Reading and Literacy Study (PIRLS) is an international assessment program to assess the level of reading and comprehension of primary 4th grade students based on the decision of the Cabinet of Ministers for the purpose of support and encouragement. is considered The "Roadmap" for the preparatory processes of the participation of the Republic of Uzbekistan in international studies was approved, and systematic work was started on this basis. National survey, research based on the requirements of the TIMSS program for the education quality component within the Human Capital Index - 2020 project, REDS research can be cited as an example. PIRLS assesses the learning of elementary school students in and out of the classroom with two overarching goals: artistic experience and information acquisition and use.

The ability of a newborn to quickly adapt to the demands of parents leads to the fact that the child's needs for love, respect, responsiveness, understanding, participation, and sympathy are often repressed into the unconscious. The same can be said about emotional reactions to situations fraught with grave consequences, in which the child is deprived of something vital. As a result, a person, both in childhood and adulthood, is deprived of many emotional experiences such as jealousy, anger, envy, feelings of loneliness and helplessness, and fear.

The research aims to know the impact of implementing tourism development plans on the natural reserve environment in Najaf Governorate. The tourism industry is one of the most important economic activities in the contemporary world, and it is one of the sources of income and a strong driver of its economic dimensions. It represents one of the tributaries of increasing economic growth, providing job opportunities, and solving the unemployment problem that most countries suffer from, including Iraq. Therefore, building foundations for comprehensive spatial development in unexploited natural areas is necessary, which helps develop plans for future tourism development to invest them environmentally and touristically. The city of Najaf has elements of tourist attractions, such as natural geographical phenomena. Still, it has yet to receive the required and appropriate attention, and tourism development faces many challenges. Based on all of this, the research problem emerged to determine the type of relationship between the research variables, which are tourism development plans, which are the independent variable, and the extent of their impact on the environment of natural reserves in Najaf Governorate, which is the dependent variable. Natural reserves are essential for preserving biological diversity, reducing the risk of extinction of threatened species, and ensuring ecosystem services. The researcher followed a methodology based on repeated field visits to the reserve and conducting personal interviews with its officials. The research sample included officials from the Ministry of Agriculture and Environment and several officials from Najaf Governorate. Among the most prominent results reached by the research is the importance of implementing tourism development plans as a mechanism through which the potential of the natural region can be exploited, contributing to its environmental and tourist development. The researcher reached a set of results and recommendations that would contribute to improving the environmental performance of the reserve.

This article examines the socio-demographic trends that influence youth dynamics across various countries, focusing on critical areas such as education, employment, migration, technology use, and mental health. Through a comparative analysis of developed and developing nations, the study identifies disparities and common challenges faced by young people worldwide. The findings reveal that developed countries emphasize mental health and smooth education-to-employment transitions, while developing nations prioritize access to education, job creation, and digital inclusion. Youth migration presents both opportunities and challenges, necessitating policies that address brain drain and migrant integration. Additionally, the rise of digital technology offers new avenues for youth participation but introduces risks related to mental well-being and digital inequality. The article concludes with policy recommendations aimed at promoting youth empowerment and fostering sustainable national development.

This article discusses the prospects for the effective use of tourism potential and its opportunities in Uzbekistan. With its rich cultural heritage, historical monuments, and diverse natural landscapes, Uzbekistan has the potential to become one of the leading tourist destinations in Central Asia. The paper highlights the current state of the tourism industry in Uzbekistan, identifies challenges, and presents strategies for maximizing its potential. Key factors include infrastructural development, digital transformation, the promotion of eco-tourism, and investment opportunities. The study concludes that with the right policies and initiatives, Uzbekistan can significantly boost its tourism sector, contributing to sustainable economic growth.

The research aims to identify the extent of the impact of cultural globalization of tourism on the behavior of the local community in Karbala Governorate. It underscores the importance of knowledge exchange as a key strategy in addressing the challenges posed by cultural globalization. The study assumed a positive and significant impact relationship of cultural globalization of tourism on the behavior of the local community. To achieve its objectives, a questionnaire was designed that included (17) paragraphs to collect data from the research sample of (75) individuals. The descriptive analytical approach was adopted when the data was collected. Hypotheses were tested using a set of statistical methods with the help of the statistical program (SPSS. V.23). After conducting the statistical analysis; the research concluded that there is a significant statistical correlation between the cognitive dimension and the behavior of the local community, and accordingly, there is an impact. The most important recommendation was to work on exchanging ideas, opinions, information, and experiences to increase knowledge of the importance of tourism and its development. This call for knowledge exchange invites the audience to be part of the solution, fostering a sense of engagement and shared responsibility.

This study explores the effectiveness of traditional and technological methods in vocabulary acquisition among intermediate-level English learners. A mixed-methods approach was used, combining quantitative data from pre-tests, weekly exams, and post-tests with qualitative insights gathered from surveys and interviews. Over a six-week period, 30 students participated in lessons utilizing both traditional teacher-led instruction and technological tools such as mobile apps and digital flashcards. The results revealed that while the traditional group showed steady but moderate improvement, the technological group experienced more rapid and significant gains in vocabulary retention. Interviews with participants highlighted the strengths and challenges of both methods, emphasizing the need for a blended learning approach. This study suggests that combining traditional and technological methods can offer a more comprehensive and effective learning experience, catering to diverse learner preferences and enhancing overall vocabulary retention.

Tourism is one of the most essential elements of the modern service sector and contributes significantly to countries' economies, including Iraq. It also plays a vital role in increasing national income and improving the balance of payments in foreign exchange. It aims to provide job opportunities for the workforce and implement development programs. The research problem is identifying Ecotourism's effects on sustainable development in Iraq.

The main objectives of the research are:

1. What is the meaning and concept of Ecotourism and sustainable development, and what are the requirements for its application?
2. What is the importance of Ecotourism as the most critical type of modern tourism?
3. How do ecotourism dimensions impact sustainable development in Iraq?

 The most crucial search results:

1- The dimensions of sustainable development were represented in the environmental dimensions, social and political dimensions, economic dimensions

2- The research results showed that ecotourism principles take into account nature - ecological sustainability - environmental culture - and tourism satisfaction.

3- The environmental impact of Ecotourism on development was represented in (Ecotourism efforts lead to the continued reduction of energy and natural resource consumption) - The state should be able to reduce the problem of pollution as long as it has the financial and technical, and human resources to ensure the use of cleaner technologies and fewer resources - An ethical and ethical approach to Ecotourism.

This article talks about the emergence of a number of social and economic problems in China, which began to develop rapidly after transitioning to a market economy in the last quarter of the 20th century, and the policy of the Chinese government to solve these problems.

Historical development has been studied from the point of view of many disciplines, but the social impact of ideological processes in the history of our people, including the ideological processes of the Middle Ages, Mutazilism, Mutakallim and Sufism, has not been fully explored. This article describes the results of scientific research conducted in this direction.

This study explores the intricate relationship between language and ideology in Chimamanda Ngozi Adichie’s Purple Hibiscus, focusing on how language serves as a vehicle for ideological expression and resistance within the narrative. The novel, set against the backdrop of political turmoil in Nigeria, reflects the complexities of familial and societal structures through its characters’ use of language. By employing a critical discourse analysis framework, this research examines the linguistic choices made by the protagonist, Kambili, and other characters, revealing how language shapes their identities, power dynamics, and perceptions of authority. The study highlights the dual role of language as both a tool for oppression and a means of liberation, illustrating how Kambili’s evolving relationship with language mirrors her journey toward self-assertion and empowerment. Furthermore, the analysis delves into the interplay between colonial language, indigenous dialects, and the implications of this linguistic diversity for the characters’ ideologies and cultural identities. Ultimately, this research contributes to the broader discourse on language politics, emphasizing its significance in understanding the ideological constructs within Purple Hibiscus and their relevance to contemporary Nigerian society. Through this examination, the study underscores the transformative potential of language in challenging oppressive structures and fostering resilience among marginalized voices.     

This article describes the crucial importance of the International Assessment System (IAS) in molding the training of prospective educators. Acknowledging the changing demands of the global educational landscape, the research seeks to unveil the pivotal role that the IAS plays in guiding teacher preparation programs worldwide. The article examines how involvement with this assessment framework contributes to the cultivation of competent and globally-aware educators. The paper deals with primary objectives include scrutinizing the alignment of teacher preparation programs with international assessment standards, identifying perceived benefits and challenges associated with IAS integration, and proposing recommendations to optimize the preparation of future educators within this global framework.

The research dealt with the background of the research, the research problem, the importance of the research, the research objectives, the research hypotheses, the research limits, the research methodology, and the research terms. The first chapter dealt with the visual perception of shapes, the symbolic semantic formulation of the shape, the formulation of visually created shapes, the visual perception of shapes, the physiology of shape perception, the visual formulation, and the structural composition of the visual message, including the representative level, the abstract level, and the symbolic level, the semantic properties of images. The second chapter included the semantic meaning of shapes, the stages of the emergence of semantics, and the types of semantic meanings, which represent the basic cognitive meaning, the additional or secondary meaning, the stylistic meaning, the psychological meaning, and the suggestive meaning. Forms of meaning change include the specialization of meaning, generalization, and transfer of meaning. The third chapter dealt with the research experience, the intellectual aspect of the experience, the technical aspect of the experience, and the technical analysis of the results of the experience. The fourth chapter dealt with the results, recommendations, and references.

Psychological counseling is the process of helping an individual in search of resolution for his difficulties adjust to the demands of life situations and make adequate decisions. Adjustment should be voluntary and painless for the client. Psychological counseling should not be confused with therapeutic intervention, in which the individual is supposed to return to a normal condition after being under stress due to negative changes in his life situation. Instead of changing the condition of the individual, counseling focuses on the efforts to ensure harmonious matching of the individual’s level of functioning with age-appropriate requirements. In this sense, counseling is a frontier between psychotherapy and pedagogical intervention. The concept of the counseling mechanism is popular in studies of educational, social, and psychological counseling. It includes features of individuals, conditions, and processes that define the role of counseling in bringing about changes in personal development and behavior. The content of mechanisms reflects the structure and functional aspects of a phenomenon under study, the latter being viewed as a system. Psychological counseling is a complex multi-level system reflecting various social, psychological, and personal relations. In broad terms, it includes a subject, object, conditions, and processes of interaction between the counseling agent and the counseling recipient.

Multiple approaches may be employed to conduct psychological counseling. They will be reviewed and analyzed here in regard to their psychological basis and the features of their application. Three of the most significant approaches are the psychodynamic, cognitive-behavioral, and humanistic. Significant attention is focused on the first two approaches since they are the most popular in the perspective of the countries of the former Soviet Union.

As a basis of the psychodynamic approach, the role of the unconscious is emphasized, and it utilizes defense mechanisms. Numerous psychotherapeutic techniques are developed, mainly of a verbal nature, designed to bring the unconscious content of conflicts and desires into consciousness. These techniques are used both in monological and dialogical forms. An essential part of the dialogical techniques is free association, and a key monological technique is interpretation. The clinical terminology of the psychodynamic approach is extensive and systematically elaborated, including concepts of conflict, drive, impulse, symptom, resistance, transference, counter-transference, interpretation, regret, and gloom. All these concepts were created on the basis of clinical observations of various forms of behavior of subjects and are logically organized in the theory of personality.

Poems written during World Military I provide light on the conflict's psychological, emotional, and social effects by reflecting the close relationship between historical background and military themes. World War I, with its unprecedented use of mechanized combat and massive casualties, provided poets with a historical context that significantly impacted their portrayal of the conflict. As a result of the horrors of trench warfare, the loss of youth, and the doubting of nationalistic principles, writers such as Rupert Brooke, Siegfried Sassoon, and Wilfred Owen became increasingly skeptical and disillusioned with their earlier levels of patriotism. Topics covered include the emotional toll on soldiers, the brutality of battle, and the exaltation of sacrifice, all impacted by the historical context of the Great War. Poems serve as both memorials and critiques of the war experience, and this research emphasizes the significance of poetry in this process through textual analysis of essential poems. Thus, it sheds light on poetry's more significant cultural and historical role during World War I in influencing public recollection and comprehension of the conflict.

The research showed different trends in travel literature according to what each journey includes. There are journeys with a religious orientation, others with a geographical orientation only, a third with a civilizational orientation, a fourth written to document the trip itself, and so on. It also showed that this beautiful aspect of travel literature and what it includes in terms of descriptions of imagination and reality is of great importance in the field of literature and poetry, its great importance for several other disciplines, including historians and researchers in sociology, geography, philosophy, economics, politics, and others, by providing necessary information that is not obtained from the general books written in those fields.

The article discusses the unique features of Shukhrat's work, in particular, the writer's stories, which left an indelible mark on Uzbek literature. An attempt was also made to analyze Shukhrat's stories and demonstrate the national and local color inherent in the Uzbek people.

The problem’s approaches to the students’ adaptation to the University educational environment are analyzed, this situation complex characteristics are discussed. The study results of the key difficulties in first-year students’ adaptation to University conditions are presented. The content of first-year students’ disadaptation is analyzed. The first-year students’ disadaptation factors are discussed. The mechanisms of students’ effective adaptation are analyzed.

In thе mоdеrn еduсаtiоn systеm, fоstеring сritiсаl thinking, rеsеаrсh, аnd рrоblеm-sоlving skills is еssеntiаl fоr dеvеlорing sсiеntifiс litеrасy аmоng sсhооlсhildrеn. This аrtiсlе еxрlоrеs thе intеgrаtiоn оf histоriсаl соntеxts in tеасhing nаturаl sсiеnсеs аs а mеаns tо еnhаnсе thеsе skills. Histоriсаl саsе studiеs frоm sсiеntifiс disсоvеriеs рrоvidе а dynаmiс рlаtfоrm fоr studеnts tо еngаgе in сritiсаl аnаlysis, еxрlоrе sсiеntifiс mеthоdоlоgiеs, аnd аррly рrоblеm-sоlving strаtеgiеs. By rеflесting оn thе сhаllеngеs fасеd by histоriсаl figurеs in thеir rеsеаrсh аnd disсоvеriеs, studеnts аrе еnсоurаgеd tо think bеyоnd tеxtbооks аnd dеvеlор а dеереr undеrstаnding оf sсiеntifiс соnсерts. This аррrоасh nоt оnly fоstеrs intеllесtuаl сuriоsity but аlsо аids in thе рrасtiсаl аррliсаtiоn оf sсiеnсе in rеаl-lifе situаtiоns, еnhаnсing оvеrаll litеrасy in nаturаl sсiеnсеs.

Football This game has taken a large part of the rest of the sports games as it occupies the first place in terms of practitioners (amateurs, professionals) and spectators, as well as the abundance of its skills and the diversity of its plans, so the interest in it was exceptional in terms of its importance on the one hand and because it is the game that brings pleasure and joy to the hearts of its followers and practitioners on the other hand and has received huge views whether (inside or outside the stadium), it is natural that the player, coach or fan will be under great psychological pressure when compared to other sports games.

• Preparing a training program using the pendulum training method to develop some physical qualities and basic skills for youth football players.
• Knowing the effect of the pendulum training method in developing some physical qualities and basic skills for youth football players.
• The researchers used the experimental method (experimental design for two groups, the first control and the second experimental) using pre- and post-measurement, and the research community identified the young players in the Al-Jawhara Sports Club for football for the season) 2022-2023 (and the research sample was selected by simple random method, amounting to (20) players, and then they were divided into two control groups containing) 10) players and an experimental group containing (10) players as well.

The most important conclusions were

• The emergence of a clear development of the control and experimental groups in the physical qualities and basic skills of young football players.
• There is an advantage in the development of the physical qualities and basic skills of young football players in favor of the experimental group that used the pendulum training method.
• The use of any training method may positively affect the physical qualities and basic skills of young football players.

The legal status of the First Deputy Speaker of the Iraqi Council of Representatives, or as it is called (member of the Presidency), is considered one of the essential sovereign positions in the structure of the government system due to its impact on decision-making, whether in the legislative, administrative or even political aspects. Despite this, the texts regulating this position were ambiguous and unclear, in addition to the lack of a unified direction in the directions of the Federal Supreme Court in this direction. Also, defining the tasks and duties of the First Deputy Speaker of the Council of Representatives is essential, especially in cases where the presence of the president is impossible, as he is the one who replaces him in this case.

The lack of studies in this aspect also made us search for it to clarify the tasks and duties of this crucial sovereign position. Therefore, we studied the legal status of the First Deputy Speaker of the House of Representatives in terms of the conditions for nomination and election and his role in the legislative and administrative aspects of the House of Representatives. Then, we provided a set of results and recommendations that will benefit researchers in the field of specialization.

In this article, research by Uzbek psychologists emphasizes that parents should systematically organize education, taking into account the age and individual psychological characteristics of the child, and a sense of responsibility. In every family, parents should be well aware of the socio-psychological characteristics of their children, pay attention to who their children interact with, correct the negative aspects of their children's behavior so that the positive traits of their children appear, and parents should treat their children in the same way. , do not spoil the child too much, do not discriminate, take into account the factors that cause conflicts between parents and children, maintain friendly relations with them and follow strict rules when working with children, it is recommended to take, take into account the changes that are taking place, accept him as a person, do not blame him, do not criticize his actions and behavior. The purpose of this article is to highlight the main philosophical and psychological-pedagogical approaches to the problem of relationships between children and parents in the family.

This article analyzes the theoretical approaches to the term “socio-cultural competence” and its role in the educational process. Various interpretations of this concept by different authors are examined, highlighting the significance of socio-cultural competence in language learning, intercultural communication, and personal development. The role of socio-cultural competence in foreign language teaching and its connection with communicative abilities is discussed. The article also addresses the importance of socio-cultural competence in shaping the ethical values of future managers and young people. It is emphasized that the harmony between national and universal values serves as a foundation for developing a culture of communication in educational institutions.