Promotional campaigns play a pivotal role in marketing and communication strategies, but their environmental implications often remain overlooked. This study explores the environmental impact of promotional campaigns within Enugu Metropolis, focusing on waste generation, resource consumption, and carbon footprint. The research investigates how the materials used in advertising—such as flyers, billboards, and digital campaigns—contribute to environmental degradation. Through a combination of field surveys, interviews, and data analysis, the study assesses the awareness of businesses and consumers regarding the environmental costs of promotional activities. The findings reveal significant environmental consequences associated with traditional advertising methods, including non-biodegradable waste and increased energy consumption. The study advocates for sustainable promotional practices, such as eco-friendly materials and digital alternatives, to mitigate these impacts. Recommendations are made to policymakers and businesses on strategies to minimize the environmental footprint of promotional campaigns in urban settings. This research provides a foundation for understanding and addressing the environmental challenges posed by advertising in Enugu Metropolis and similar urban environments.

Environmental impact, promotional campaigns, advertising

Adinna, E. N. (2003) “Environmental Pollution in Urban and Rural Area: Sources and Ethical Implications” In E. N. Adinna, O. B. Ekop & V. I. Attah (eds) Environmental Pollution and Management in the Tropics, Enugu: SNAAP Press Ltd.

Adinna, E.N. (2001) Environmental Hazards And Management, Enugu: SNAAP Press Ltd.

Agbonifoh, B. A. and Yomere, G. O. (1999). Research Methodology in the social sciences and Education, Bennin-city: Uniben Press.

Ahmed, Y. A. (2008) “Waste Management in Ilorin Metropolis: Lessons For Nigerian Cities” in Journal of the Environment Vol. 3 No 4, A Publication of the School of Environmental Sciences, Federal university of Technology, Yola, July.

Ajayi, D. D. & Ikporukpo, C. O. (2005) “An Analysis of Nigeria’s Environmental vision 2010” in Journal of Environmental Policy and Planning., vol. 7 issue 4, December.

Eboh, E. C. (2009). Social and Economic Research: Principles and Methods, Enugu: African Institute for Applied Economics.

Ekpo, A. H. & Umoh, O. J. (2003) “Economics of the Environmental Pollution Management in the Tropics” in E. N. Adina, O. B. Ekop and V.I. Attah (eds) Environmental Pollution and Management in the Tropics, Enugu: SNAAP Press Ltd.

Enugu State Government of Nigeria (2007) “Ministry of Environment and Mineral Resources’ Environmental Protection Policy on Outdoor Advertisement, Business & Residential Premises Signages, and Telecommunications Mast Erection”. http//www.nesrea.org/about.pap

Igbokwe, P. K. and Mba, G. O. (1997) “Toxicity Identification and Evaluation of Textile Waste – Water Effluent – A Case Study of Two Textile Mills, in Environmental Review, A Multi-Disciplinary Journal for the Environmental Sciences, Vol. 1 No 2, August.

Nwabueze, C. D. (2007) “Environmental Marketing: An Imperative to Environmental Protection and Education” In I. E. Nwosu & O. E. Soola (eds), Communication in Global, ICTS and Ecosystem Perspectives – Insights From Nigeria, Enugu: Precision Publishers Ltd.

Nwodu, L. C. (2006) Research in Communication and Other Behavioural Sciences: Principles, Methods and Issues Enugu: Rhyce Kerex Printers.

Nwosu, I. E. & Uffoh, V. O. (2005) Environmental Public Relations Management: Principles, Strategies, Issues & Cases, Enugu: Institute For Development Studies, UNEC.

Okorodudu–Fubara, M. T. (1991) “Review of Existing Laws and Statements on the Environment in Nigeria” in E. O. A Aina and N. O. Adedipe (eds) The Making of the Nigerian Environmental Policy, Ibadan; University of Ibadan Press.

Omeje, S. O. (2008/2009) “Posters, Banners Bannerettes and Handbills As Media of Public Relations, Advertising and Marketing Communications” In NIPR Public Relations Journal, Vol. 5 Nos. 1 & 2.

Onodugo, V. A., Ugwuonah, G. E. and Ebinne, E. S. (2010) Social Science Research: Principles, Methods and Application, Enugu: El’Demak Publishers.