This article describes the process of transition to a green economy, global and national efforts in this direction, as well as Uzbekistan's successes in this area and future cooperation. The article analyzes the relationship between climate change and sustainable development, the economic and environmental significance of a green economy. The concept of a green economy is aimed at stimulating economic growth taking into account nature, combining environmental sustainability, social and economic development.

This article presents views on the essence of tourism services, their role in providing opportunities for socio-economic development, and vividly presents the economic trends in the development of the tourism services market on a global scale and in our country. The factors affecting the tourism sector and the possibilities of its development have been studied, relevant conclusions, scientific proposals and practical recommendations have been transmitted.

In recent years, organic vegetable cultivation has become one of the key areas of focus worldwide. The growing demand for healthy food products creates new opportunities in this market. At the same time, improving competitiveness remains a pressing issue for enterprises. This article analyzes the importance of the concept of competitiveness in managing the activities of organic vegetable product manufacturing enterprises and explores methods for achieving it.

This research addresses the interrelationship between financial markets and monetary policy, reviewing the impact of fluctuations in financial markets on the economic decisions taken by central banks. Financial markets are considered one of the most important tools through which monetary policies can be transmitted to the economy, as fluctuations in stocks, bonds and interest rates affect investment and savings decisions. The research shows how these fluctuations affect inflation rates and economic growth, highlighting central banks' crucial role in controlling liquidity and preventing financial crises. It also discusses how monetary tools such as interest rates and open market operations achieve economic stability. The research highlights that financial markets can act as a channel for transmitting monetary policy. Still, at the same time, they may complicate the economic decision-making process due to unexpected fluctuations. There is also a strong interaction between financial markets and monetary policy, which requires integrated strategies to achieve macroeconomic stability.

This article comprehensively examines the financial condition of Makhsusenergogas JSC and provides an assessment of its activities. The analysis procedures carried out will serve the company in preventing risks and in confidently expanding its activities. The conducted analysis is distinguished by the fact that the field of activity of this industry is different from others and has its own characteristics, since the main activity of the oilfield service company JSC Makhsusenergogas is construction and installation work, laying of gas pipelines, installation and dismantling of equipment used in the work of oil and energy companies.

The research examines with studying the problematic relationship between the indebtedness of the family sector and financial stability by studying the facts provided by economic theory, research and studies, and then studying the case of Egypt by collecting and analyzing the facts and data related to the studied variables, and the problem of the research is to question the impact of the indebtedness of the family sector on financial stability in Egypt, and the hypothesis of the research is that the developments of financial globalization and financial openness, and by collecting and analyzing the facts Economic and related historical data, as well as the adoption of the inductive approach by making hypotheses among the studied relationships, and analyzing the relationship between variables .The research reached a set of conclusions, the most important of which is the weak impact of family sector indebtedness on financial stability due to the limited amount of bank financing for the family sector and the structural imbalance in the relationship between family spending and bank credit, and the weak capabilities of the private sector in accessing and employing finance , and the most prominent recommendations were the need to follow an economic policy to enhance the role of the family sector in economic growth by increasing the credit provided to the family sector to enhance economic growth According to the levels of household debt commensurate with the requirements of sustainable financial stability.

The tourism industry thrives on the quality of services provided and the competitive positioning of companies in a dynamic marketplace. Effective management serves as the linchpin in achieving these objectives, influencing strategic planning, operational efficiency, and customer satisfaction. This article explores the critical role of management in enhancing the quality of tourism services and strengthening the competitiveness of tourism companies. It examines key aspects such as employee training, customer feedback systems, technology integration, and sustainability practices. Additionally, the paper highlights the challenges faced by managers, including resource constraints and fluctuating market demands, and presents actionable strategies to overcome them. By linking theoretical frameworks with practical applications, this study underscores the transformative potential of management in shaping the future of the tourism industry.

One of the main objectives of the agricultural sector is to meet the country's growing demand for agricultural products in the future. The article highlights ideas for further development and enhancing the efficiency of farms and the importance of new technologies, foreign experience and innovation in the development and sustainability of the agricultural sector.

Ensuring the sustainability of economic growth in the country is one of the main macroeconomic objectives for any national economy. Sustainable and inclusive economic growth can lead to the creation of appropriate jobs, development and ultimately improve the quality of life for all. Therefore, this article analyzes organizational and economic mechanisms to ensure sustainable economic growth. Foreign and domestic scientific literature was analyzed using empirical theoretical methods. Based on of the results obtained, the main indicators reflecting economic growth in agriculture were identified and systematized. Statistical indicators were analyzed by groups at macro-, meso- (individual industry) and micro- (enterprise) levels. As a result of assessing the level of sustainability of economic growth indicators on the basis of analysis of variance, a high level of instability in a number of indicators was determined. Also, the comparative analysis revealed similarities when comparing private indicators with international indicators. At the same time, by generalizing the results of scientific research, theoretical and practical proposals for improving the mechanisms of sustainable economic growth in agriculture were given.

This study examines the multifaceted impact of social media engagement on user perceptions of mobile advertising, focusing on three key dimensions: informativeness, entertainment, and intrusiveness. Leveraging a mixed-methods approach, the research investigates how different levels and types of social media engagement influence consumer attitudes toward mobile ads. Results reveal that high engagement enhances perceived informativeness and entertainment value, fostering positive ad receptivity, while excessive engagement correlates with heightened perceptions of intrusiveness. The findings underscore the importance of balancing engagement strategies to optimize user experiences and ad effectiveness. This study contributes to the evolving discourse on digital marketing by providing actionable insights for advertisers and platform designers seeking to navigate the complexities of consumer behavior in mobile ecosystems.

Digital marketing is growing in significance from year to year in the age of digital progress as a component of marketing strategies used by businesses of all shapes and sizes. This necessitates content marketing since the effectiveness of an organization's online consumer communications is mainly dependent on the calibre of its content marketing. Enhancing the quality of content marketing is necessary in this situation, and digital marketers must analyse the effectiveness of focused content marketing to modify their material and select the most effective promotion strategy.

The purpose of this study was to examine the company's use of content marketing in social media communities, the audience's interactions with the brand, and the company's brand awareness. The study employed statistical methods to scrutinize approximately (208) customer opinions for the ALWatani Internet Company, utilizing the AMOS.V.24 program and the SPSS.V26 program to analyze the questionnaire. The results showed an impact of content marketing on brand awareness. These categories offer ample evidence of how content marketing can effectively introduce, raise awareness, and familiarize consumers with the brand through the achieved results.