This study is devoted to improving the mechanisms for organizing media education in higher education institutions and developing students’ creative thinking through media-based methods. The paper analyzes the theoretical foundations of media education, its didactic potential, and its role in the educational process. The effectiveness of media text analysis, role-playing games, case studies, debates, and project-based learning in fostering creative thinking is substantiated. Ways of developing students’ analytical, interpretative, and reflective skills are identified. The issues of forming critical perception and information processing competencies through media education are highlighted. Innovative mechanisms for managing the educational process are proposed. Practical recommendations for implementing the research results in higher education institutions are presented.

Media education, creative thinking, media methods

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