This article analyzes the importance and effectiveness of using methods and pedagogical technologies in the process of educating students' ego in higher educational institutions. The study highlights the role of modern technologies such as interactive multimedia, role-playing games, simulations and online training in the development of students' personality, moral decision-making ability, social and psychological skills. It also analyzes the possibility of increasing students' activity, independent thinking and sense of responsibility in the learning process by combining methods and technologies. The results of the study show that the integration of modern pedagogical approaches with traditional methods is an important tool for increasing the effectiveness of the educational process in higher education and ensuring the personal and social development of the student.

Higher education, ego education, educational technologies

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