This article explores the significance of play activities in fostering associative thinking in young children. Associative thinking, as a cognitive process, enables children to connect concepts, ideas, and experiences in creative and meaningful ways. Play provides an effective platform for developing these skills by engaging children in interactive, imaginative, and problem-solving activities. The study examines the theoretical foundations of associative thinking, the psychological and pedagogical benefits of play, and practical methods for integrating play-based learning into early childhood education. The findings indicate that structured and guided play activities enhance cognitive flexibility, memory, language development, and social interaction, contributing to overall intellectual growth and school readiness.  

Associative thinking, play activities, early childhood education, cognitive development

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