This article analyzes the possibilities of developing an adaptive learning model based on Web3 technologies (blockchain, smart contracts, tokenization, and decentralized applications) and implementing it in the higher education system. The study used mathematical modeling and systems analysis techniques to provide a learning experience tailored to the individual needs of students. The model provides for a correspondence between the level of knowledge of students and the complexity of educational materials, updating the level of knowledge based on a Bayesian model, storing assessment results on a blockchain network, and an incentive system through tokens. The experimental results showed that the Web3-based adaptive learning system increased the level of mastery by 18% and motivation indicators by 22%. Also, transparency in assessment and timely feedback mechanisms have built student confidence.