This article examines the strategic role of machine translation (MT) in facilitating global business expansion. With the increasing accessibility of neural machine translation tools like Google Translate and DeepL, companies are better equipped to engage international customers, localize content, and streamline multilingual communication. The paper discusses practical applications, benefits, and challenges of using MT in global business contexts, offering insights into how companies integrate this technology for cross-cultural success.
How Businesses Use Machine Translation for Global Expansion
DOI:
Keywords:
Machine translation (MT)
global business expansion
Google Translate
Abstract
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References
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Joscelyne, A. (2020). How Machine Translation Powers Global Business Communication. Multilingual Magazine.