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| Open Access |
https://doi.org/10.37547/ijp/Volume05Issue05-91
How Businesses Use Machine Translation for Global Expansion
Abstract
This article examines the strategic role of machine translation (MT) in facilitating global business expansion. With the increasing accessibility of neural machine translation tools like Google Translate and DeepL, companies are better equipped to engage international customers, localize content, and streamline multilingual communication. The paper discusses practical applications, benefits, and challenges of using MT in global business contexts, offering insights into how companies integrate this technology for cross-cultural success.
Keywords
Machine translation (MT), global business expansion, Google Translate
References
Bowker, L., & Buitrago Ciro, J. (2019). Machine Translation and Global Business: Opportunities and Challenges. Journal of International Business and Cultural Studies, 12, 1–12.
Gaspari, F., Toral, A., Naskar, S., Groves, D., & Way, A. (2015). Online MT Services in the Web 2.0 Era: Community Collaboration and Professional Translation. In Proceedings of the 18th Annual Conference of the European Association for Machine Translation.
Joscelyne, A. (2020). How Machine Translation Powers Global Business Communication. Multilingual Magazine.
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Copyright (c) 2025 Utedjanova Dilbar Baxadirovna
This work is licensed under a Creative Commons Attribution 4.0 International License.