This article is devoted to the scientific-theoretical and practical study of the didactic potential of infographics as a means of forming creative thinking and visual thinking in a modern educational environment. In the educational process based on digital transformations, it is important for students not only to acquire knowledge, but also to independently process, This article analyzes how the key components of creative thinking — including divergent thinking, idea generation, compositional structuring, and logical visualization — are cultivated through the use of infographics in practical settings. As a scientific innovation, it introduces the “Infographic Transformation Model,” which outlines the step-by-step development of creativity via visual thinking. The findings of the study demonstrate that infographic-based didactic materials enhance not only students’ perception, but also their ability to approach problems from new perspectives, generate original solutions, and express ideas aesthetically.  

Creative thinking, visual thinking, infographics

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