This article analyzes the importance of speech competence and etiquette norms in the professional activities of vocational education teachers. Speech competence is the teacher's ability to express thoughts clearly, fluently, and effectively, serving as a crucial factor in enhancing the quality of the educational process. Additionally, speech etiquette norms play a vital role in fostering a culture of communication between teachers and students and creating a sincere and positive atmosphere in the pedagogical process. The study highlights the components of speech competence, the role of etiquette norms in professional activities, and the pedagogical significance of their application in the educational process.

Vocational education, speech competence, speech etiquette norms, pedagogical communication

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