This article develops a comprehensive, integrative framework for designing market-specific supply chain strategies that reconcile the competing demands of agility, resilience, and efficiency across diverse product, market, and institutional contexts. Drawing on foundational taxonomies and strategy prescriptions from seminal works on supply chain segmentation and product-market alignment (Christopher & Towill, 2002; Christopher, Peck & Towill, 2006; Fisher, 1997), and synthesizing insights from scholarly and practitioner literature on agile and lean paradigms (Goldman, Nagel & Preiss, 1995; Harrison, Christopher & van Hoek, 1999; Gurumurthy & Kodali, 2009), sourcing and procurement (Handfield et al., 2009), and contemporary technological enablers including IoT and AI (Chowdhury, 2025), the article proposes a multidimensional model to guide managers in selecting, configuring, and managing supply chain strategies. The model incorporates market demand characteristics, product attributes, organizational capabilities, and governance structures, and explicitly accommodates public sector-specific dynamics (Gansler, Luby & Kornberg, 2004). Methodologically, the study follows a rigorous theoretical synthesis and conceptual modelling approach, using structured literature review techniques and multi-lens theoretical reasoning to derive propositions and actionable guidance (Machi & McEvoy, 2016; Locke, Silverman & Spirduso, 2010). The findings emphasize the necessity of aligning strategy with product architecture and market volatility, tailoring agility levers where responsiveness is a competitive priority, and embedding resilience mechanisms — redundancy, flexibility, and risk governance — even in cost-sensitive contexts. The discussion unpacks tensions between lean efficiency and agile responsiveness, explores the role of benchmarking in capability development (Gurumurthy & Kodali, 2009), and examines sourcing decisions and supplier network design under strategic segmentation (Handfield et al., 2009). Limitations and future research directions include empirical validation across industries and investigation of digital intelligence's operationalization in strategy selection. This contribution offers a richly elaborated, citation-anchored guide for academics and senior practitioners seeking a principled route from product-market analysis to tailored supply chain strategy.

Supply chain strategy, agility, resilience, market segmentation

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