Articles | Open Access | https://doi.org/10.37547/ijmef/Volume05Issue03-09

Strategies for implementing digital marketing in higher education

Shodiyabonu Abitdjanovna Khodjayeva , Assistant Professor (PhD), Department of Commerce, Tashkent State University of Economics, Uzbekistan

Abstract

In the digital era, higher education institutions must adopt innovative marketing strategies to remain competitive. This paper explores the significance of digital marketing in the education sector, emphasizing strategies such as SEO, social media engagement, content marketing, and email campaigns. The study analyzes successful digital marketing implementations, highlighting their impact on student recruitment, institutional branding, and global reach. Additionally, challenges such as technological advancements, resource limitations, and increasing competition are discussed. The findings suggest that higher education institutions must continuously optimize their digital marketing approaches to attract and retain students effectively.

Keywords

Digital marketing, higher education, social media marketing

References

Chaffey, D., & Smith, P. R. (2022). Digital Marketing: Strategy, Implementation, and Practice.

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Analyzing Website Traffic for Higher Education Institutions.

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How to Cite

Shodiyabonu Abitdjanovna Khodjayeva. (2025). Strategies for implementing digital marketing in higher education. International Journal Of Management And Economics Fundamental, 5(03), 56–58. https://doi.org/10.37547/ijmef/Volume05Issue03-09