This study aims to examine the investment attractiveness of the Samarkand region by focusing on the Samarkand region and analyzing the impact of the development of the digital economy on investment potential. The research is based on the major indicators such as openness index, economically active population, infant mortality rate, crime rate, export and import, per capita income, pollution, registered legal entities, Internet users, wages in the information and communications industry, and employment in the knowledge economy. The results underscore the importance of digitalization in improving the transparency of the economy, and the overall attractiveness of investments. The findings also provide further recommendations necessary to increase investment in the region and strengthen digital structures.

Investment attractiveness, digital economy, economic development

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