THE IMPACT OF SOCIAL MEDIA ON THE FMCG MARKET: A CASE STUDY OF BANGLADESH
DOI:
https://doi.org/10.37547/ijmef/Volume03Issue06-02Keywords:
Social media, FMCG market, brand awarenessAbstract
This study examines the impact of social media on the Fast-Moving Consumer Goods (FMCG) market in Bangladesh. With the growing popularity and widespread use of social media platforms, it has become crucial for FMCG companies to understand and harness the power of these platforms to effectively reach and engage with consumers. This research employs a case study approach to explore how social media influences consumer behavior, brand awareness, and purchase decisions in the FMCG market. The findings provide insights into the specific strategies and tactics that FMCG companies can employ to leverage social media effectively and gain a competitive edge in the dynamic market of Bangladesh.
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