This paper analyzes effective management strategies aimed at enhancing the international competitiveness of higher education institutions. The proposed strategies focus on improving academic quality, strengthening research capacity, expanding international cooperation, and implementing innovative approaches. In addition, issues related to infrastructure modernization, faculty professional development, and the creation of enhanced opportunities for students are examined. The paper concludes with practical recommendations to support higher education institutions in achieving success in international rankings, thereby contributing to overall improvements in educational quality.

University management, strategic planning, international cooperation

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