This article provides a comprehensive analysis of the profound changes taking place in the activities of contemporary political parties, with particular attention to the impact of globalization on party organization, strategy, and functional roles. The author argues that under conditions of globalization, political parties are now compelled to adapt not only to competition within the national political arena, but also to external factors such as transnational information flows, international economic integration, global security challenges, and migration processes. In addition, the article identifies key modern trends, including parties’ growing ideological flexibility, the segmentation of electoral demands, the expanded use of digital communication tools, and new approaches aimed at ensuring greater transparency and responsiveness in political processes. The author emphasizes the need for parties to reconsider their organizational structures, develop innovative campaign strategies, and adjust to the rapidly changing conditions generated by globalization. As a result, the article offers important scholarly conclusions that reveal the complexity and multidimensional nature of contemporary transformations in political party activity.

Third wave of democracy, globalization process, economic factors, election

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