LEGAL BASIS OF PR ACTIVITY: INTERNATIONAL AND NATIONAL EXPERIENCE

Abstract

The legal basis of Public Relations (PR) activity is foundational to shaping communication strategies globally, encompassing both international conventions and national laws. This article delves into the intersection of legal frameworks and PR practices, aiming to elucidate how regulations ensure transparency, accountability, and ethical conduct in communication strategies.On an international scale, a diverse array of conventions and agreements provide guidelines for ethical conduct and transparency in PR. From the Universal Declaration of Human Rights to industry-specific codes of conduct, these international instruments offer a framework for guiding PR practitioners in their interactions with stakeholders.At the national level, legal frameworks vary, reflecting unique socio-political contexts and cultural norms. However, common themes emerge, including constitutional protections for freedom of expression, regulation of media and communication, and oversight by regulatory bodies.Ethical considerations and compliance with legal standards are paramount in PR practice. PR professionals must navigate complex ethical dilemmas while upholding the trust and credibility of their clients or organizations.