ANALYSIS OF MARKETING ACTIVITY IN CHEMICAL INDUSTRY ENTERPRISES
Abstract
The article presents a system of factors that allows us to reflect specific features and conduct a qualitative analysis of the sustainability of development of organizations in the chemical complex. A qualitative assessment of the institutional and competitive environment of chemical industry enterprises, the level of intra-industry cooperation, suppliers and consumers is given. An analysis of the internal potential of chemical enterprises was carried out, including the features of production processes, organizational and managerial factors, innovative activity, marketing, financial activities, etc. The presented factors of sustainable development of enterprises must be taken into account when justifying their development strategy.
Keywords
Chemical industry, marketing, advertisementHow to Cite
References
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