The article presents a system of factors that allows us to reflect specific features and conduct a qualitative analysis of the sustainability of development of organizations in the chemical complex. A qualitative assessment of the institutional and competitive environment of chemical industry enterprises, the level of intra-industry cooperation, suppliers and consumers is given. An analysis of the internal potential of chemical enterprises was carried out, including the features of production processes, organizational and managerial factors, innovative activity, marketing, financial activities, etc. The presented factors of sustainable development of enterprises must be taken into account when justifying their development strategy.
ANALYSIS OF MARKETING ACTIVITY IN CHEMICAL INDUSTRY ENTERPRISES
DOI:
Keywords:
Abstract
Downloads
References
Kasperovich, S. A. Sustainable development of an enterprise as a factor of intensive economic growth / S. A. Kasperovich, M. V. Rogova // Proceedings of BSTU, 2021. – No. 7: Economics and management. – pp. 263–267.
Modern concepts of resource-saving logistics in the petrochemical complex / V. P. Meshalkin // Encyclopedia of a chemical engineer: monthly. scientific-practical and reference - information magazine – 2021. – No. 8. – P. 40–51.
Rogova, M. V. Environmental planning at chemical industry enterprises / M. V. Rogova // Proceedings of BSTU, 2012. –No. 7: Economics and management. – pp. 220–222.
Merkulina I.A., Nikitin A.P. Analysis of economic information in spreadsheet processors. Issues of methodology: Monograph. M.: Dashkov and Co., 2018. – 387 p.
Merkulina I.A., Nikitin A.P. Application of the package OpenOffice.org when teaching methods of economic analysis in E-learning format // Applied Informatics. – 2018. – No. 3.
Egorov A.Yu. Comprehensive analysis in the marketing system activities. // M.: Publishing house “All Moscow”. – 2014. – 256 p