The article analyzed the existence of a component that covers all designs that affect the content of graphic content and communication by the method of creolization of texts in Verbal form. Among them, Font, color, text background, image print patterns (icons, ideograms), graphic manifestations of oral text form Creole elements of advertising discourse and the ideas in this regard were evidenced by the opinions of scientists. Visual elements outperform verbal information in their brilliance, charm and incorporation of a lot of information. In the structure of advertising texts, such visual units are also used, creating a creolized structure.

Creolized, verbal, non-verbal elements

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