PROFESSIONAL ETHICAL NORMS OF PR MANAGER ACTIVITY
Abstract
Public Relations (PR) managers play a pivotal role in shaping the image and reputation of organizations. As such, their activities are governed not only by legal requirements but also by professional ethical norms that ensure responsible and trustworthy communication. This article examines the key ethical principles that underpin the practice of PR management, drawing on international standards and codes of conduct.
Keywords
Public relations (PR), ethical norms, professional conductHow to Cite
References
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