In the 21st century, the leadership of higher education institutions (HEIs) faces increasingly complex challenges due to rapid technological advancements and global interconnectedness. Modern communication technologies offer unprecedented opportunities for leadership to enhance the efficiency, collaboration, and decision-making processes within institutions. This article explores the advantages of modern communication technologies in the leadership activities of HEI leaders, drawing examples from foreign countries where innovative communication tools have been successfully integrated into leadership practices.

Modern communication, leadership, higher education institutions

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