This article analyzes the process of forming a creative educational environment in primary school classes from a scientific perspective. In today’s digital era, the introduction of artificial intelligence (AI) technologies is fundamentally changing the content, form, and methods of using learning materials. The article presents the characteristics of modern learning materials, interactive platforms, gamification, and the importance of the STEAM approach for students in grades 1–4. It also highlights the possibilities of developing individualized learning through AI technologies, forming students’ creative and critical thinking skills, and supporting teachers’ methodological activities. The article is aimed at ensuring students’ personal development through the effective use of innovative and interactive learning materials in primary education.