USE OF MODERN MANAGEMENT MECHANISMS IN DIGITALIZATION OF TOURISM SITUATION LEARNING
Abstract
The article talks about the development of digitalization in tourism. The authors note the motives of the tourism market entities in the use of digital technologies. It was noted that digitalization is a new form of communication between producers and consumers of tourism services, which will become a source of competitive advantages for tourism organizations.
Keywords
Digital technologies, tourism, tourist servicesHow to Cite
References
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