This article discusses the importance and effectiveness of media literacy educational technologies in the educational process are analyzed in detail. Today, the rapidly changing global information environment requires students to acquire the right data extraction and analysis skills. Media literacy, in turn, teaches students to select and use information sources effectively. The article considers the role of innovative technologies, including interactive teaching methods, online platforms and multimedia tools for the development of media literacy in a modern educational environment. These technologies create an exciting and motivating environment for students, as well as encouraging self-exploration. Through interactive classes, forums, and online events, students have the opportunity to express and discuss their opinions, which develops their analytical thinking skills. Media literacy refers to the ability to work effectively in a modern information and media environment. Educational technologies play an important role in supporting and developing this process. This article examines the effectiveness of media literacy educational technologies and their positive impact on the educational process.  

Media literacy, educational technologies, innovative methods

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