This article investigates the traditional social stereotypes surrounding the institution of daughter-in-law (kelin) in Uzbek society and examines their socio-psychological impact on young families. It is argued that prevailing expectations regarding the image of a daughter-in-law confine women to predetermined roles that limit personal autonomy, self-expression, and equal participation within the family. To explore these issues, a combination of methods was employed, including surveys, in-depth interviews, content analysis, and the Bem Sex Role Inventory (BSRI). The study reveals that stereotypes such as obedience, servitude, and enduring patience continue to dominate the social expectations imposed on daughter-in-laws, creating conditions that may be detrimental to family cohesion. Furthermore, the analysis highlights significant psychological pressures on young women, contributing to diminished self-esteem, increased familial conflicts, and overall instability in family relationships. The findings underscore the need for media initiatives, targeted psychological trainings, and educational programs promoting gender equality as effective strategies to counterbalance these negative effects. Overall, the study makes a significant contribution to understanding gender roles in modern Uzbek society and offers evidence-based recommendations for enhancing women’s well-being and social participation within contemporary family settings. In sum, this investigation provides a comprehensive view of the interplay between tradition and modernity in shaping contemporary gender roles in Uzbekistan.