The culture of perceiving beauty occupies an important place in human aesthetic consciousness. In the context of the 21st-century global ecological crisis, consumer culture, and artificial aesthetics, the perception of beauty is increasingly interconnected with ecological factors. This article analyzes the formation of beauty perception under the influence of cultural, social, and ecological determinants. Within the framework of aesthetic thinking, the necessity of harmonizing beauty with ecological consciousness is substantiated, and the concept of 'eco-aesthetic sensitivity' is introduced in modern aesthetic views. Harmony with nature, ecological sustainability, and vital balance are interpreted as new criteria for understanding beauty. The findings demonstrate that the culture of perceiving beauty is increasingly shaped as an aesthetic value in unity with ecological consciousness.