This article explores the persistence and transformation of Orientalist thought within contemporary media discourse. While Edward Said’s seminal work Orientalism (1978) exposed the historical construction of the “Orient” as a site of exoticism, backwardness, and danger, current global media—ranging from news coverage to Hollywood productions and digital platforms—continue to reproduce these stereotypes in more sophisticated forms. By analayzing media naratives on Islam, the Middle East, and non-Western societies, the article demonstrates how Orientalist discourse adapts to postcolonial and neoliberal contexts, reinforcing asymmetrical power relations and legitimizing geopolitical agendas.  

Media discourse, Orientalism, postcolonialism

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