Visibility in Action: Gender and Discipline Dynamics in Science Communication on Social Media and in the News
Abstract
This study explores the differences in science communication through social media and traditional press outlets, with a focus on gender and discipline-related disparities. The study analyzes how scientists from various fields of study, and of different genders, are represented in public science communication. By utilizing content analysis of articles, posts, and press releases from various media outlets, the research highlights how visibility in science communication differs between male and female scientists and how these differences vary across scientific disciplines. The results suggest significant disparities in both gender representation and disciplinary focus, which can influence public engagement with science and perceptions of scientific authority.
Keywords
Science communication, gender disparities, social mediaHow to Cite
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