Articles | Open Access | https://doi.org/10.37547/ajsshr/Volume04Issue05-03

A SOCIAL SEMIOTIC STUDY OF IMAGES IN FOOTBALL GAMES

Dr.Qasim Obayes Al-azzawi , Babylon University, English Department, College of Education for Human Sciences, Iraq
Inas Haider Kadhim , Department of Nursing Technology, Technical Institute of Babylon , Al-Furat Al-Awsat Technical University(ATU), Iraq

Abstract

This study delves into the realm of funny posters and images displayed by fans during the World Cup and Gulf Cup games, employing a social semiotic approach to interpret and understand their content, imagery, and cultural significance. The investigation focuses on how these images function as communicative tools that not only entertain but also convey deeper social and cultural messages to a global audience.

The findings underscore the significance of visual literacy in contemporary media and offer a new perspective on the social dynamics of major sporting events. This research contributes to the fields of visual communication, cultural studies, and sports sociology by highlighting how seemingly trivial elements like fan posters can have profound social implications.    

Keywords

Social semiotic, images, football games

References

Halliday, M. A. (1978). Ideas about language. Arts: The Journal of the Sydney University Arts Association, 11.‏

Hofstede, G. (1980). Culture's consequences: International differences in work-related values. SAGE publications.

Kress, G. (2005). Multimodality: a social Semiotic Approach to Contemperory Communication. Routlage. London and New York.

Kress, G. (2010). Multimodality: A Social Semiotic Approach to Contemporary Communication. New York: Routledge.

Kress, G. and van Leeuwen, Th. (2002). Colour as a semiotic mode: notes for a grammar of colour. Visual Communication. (London, Thousand Oaks, CA and New Delhi) Vol 1(3): 343–368 [1470-3572(200210)1:3; 343–368;027271].

Kress, G. and van Leeuwen, Th. (1996). Educating the eye. Reading Images: The Grammar of Visual Design. in Language and Literature 8(2):163-178 • Jun 1996:10.1177/096394709900800204.

------------------------------- (2006). Reading Images: The Grammar of Visual Design. New York: Routledge.

Van Leeuwen, Th. (2005). Introducing Social Semiotics. New York: Routledge.

Article Statistics

Downloads

Download data is not yet available.

Copyright License

Download Citations

How to Cite

Dr.Qasim Obayes Al-azzawi, & Inas Haider Kadhim. (2024). A SOCIAL SEMIOTIC STUDY OF IMAGES IN FOOTBALL GAMES. American Journal Of Social Sciences And Humanity Research, 4(05), 15–24. https://doi.org/10.37547/ajsshr/Volume04Issue05-03