This study delves into the realm of funny posters and images displayed by fans during the World Cup and Gulf Cup games, employing a social semiotic approach to interpret and understand their content, imagery, and cultural significance. The investigation focuses on how these images function as communicative tools that not only entertain but also convey deeper social and cultural messages to a global audience.
The findings underscore the significance of visual literacy in contemporary media and offer a new perspective on the social dynamics of major sporting events. This research contributes to the fields of visual communication, cultural studies, and sports sociology by highlighting how seemingly trivial elements like fan posters can have profound social implications.