This article examines the role of emoji and GIFs as paralinguistic markers in online communication, with a special focus on their functions in both academic and informal digital discourse. While traditional paralinguistic cues—such as intonation, facial expressions, and gestures—are absent in text-based interaction, digital users increasingly rely on visual symbols to signal emotional tone, interpersonal stance, pragmatic intent, and discourse structure. By analyzing current theoretical perspectives and studies in computational linguistics, pragmatics, and computer-mediated communication (CMC), this paper argues that emoji and GIFs serve not only expressive purposes but also interactional and epistemic functions. The article highlights how these multimodal elements contribute to clarity, reduce miscommunication, and even shape academic identity and online scholarly engagement.

Emoji, GIFs, paralinguistics, computer-mediated communication

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