In the era of digital communication, intercultural miscommunication has become an increasingly salient issue, reflecting the intersection between linguistic behaviour and cultural norms. The study explores how language, context, and cultural expectations interact within online communication platforms to produce misunderstanding. Drawing upon theories of intercultural pragmatics, digital discourse analysis, and cultural linguistics, the paper identifies linguistic (lexical ambiguity, pragmatic failure, code-switching) and cultural (contextual expectations, politeness conventions, emoji interpretation) factors that contribute to miscommunication in digital settings. The research synthesis insights from international scholars (Hall, Hofstede, Thomas, Herring) as well as Russian and Uzbek academics (Karasik, Issers, Yuldasheva, Makhkamova) to provide a comparative view of how cultural variables shape online discourse. Examples from English, Russian, and Uzbek digital interactions demonstrate that the lack of shared background knowledge often results in pragmatic failure and distortion of intended meaning. The findings highlight the necessity for enhanced intercultural and digital literacy in modern language education and underscore the growing importance of context awareness in globalised digital spaces.

Intercultural communication, digital discourse, miscommunication

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