This article explores the essential balance between facts and emotions in publicism, a genre that combines informative content with persuasive expression. It discusses the distinct yet complementary roles that factual accuracy and emotional appeal play in engaging readers and enhancing credibility. The article further examines the challenges of maintaining this harmony and outlines key techniques used by publicists to integrate objective data with human experiences effectively. Through this balanced approach, publicism not only informs but also motivates and influences public opinion, fostering deeper understanding and social engagement. Ultimately, the harmony of facts and emotions is shown to be fundamental for the success and ethical integrity of publicist communication.

Publicism, facts, emotions, persuasion

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