This article explores the stylistic and pragmatic aspects of persuasive strategies in the Uzbek and Italian languages within their respective linguocultural contexts. By analyzing a range of authentic communicative situations — including political speeches, advertisements, everyday conversations, and literary texts — the study identifies the most used persuasive tactics and their cultural underpinnings. The research employs a comparative approach to uncover both universal and culture-specific features of persuasive discourse. Attention is given to speech acts, politeness strategies, rhetorical devices, and discourse markers that serve to influence interlocutors’ attitudes or behaviors. The findings reveal how stylistic choices and pragmatic norms in each culture shape the way persuasion is encoded and interpreted, offering valuable insights into cross-cultural communication and intercultural pragmatics.

Persuasive strategies, stylistics, pragmatics

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