This article examines the methodology for guiding university students toward research activities based on creative approaches. It highlights the significance of fostering students’ creative thinking, research competencies, and problem-solving skills. The study analyzes effective pedagogical strategies, including project-based learning, problem-based learning, collaborative research, and the use of modern educational technologies, to enhance students’ engagement in scientific inquiry. The article emphasizes that integrating creative approaches in research-oriented education not only develops students’ academic skills but also prepares them for innovative and independent professional activity.

Creative approach, research activities, university students

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