In this article, the author studies the importance of digital technologies in developing the professional and managerial qualities of management personnel in the higher education system and their role in its development. Today, as a result of the introduction of digital technologies into the education system, unlike the traditional management system, the ability of managerial personnel to effectively use digital technologies and develop management skills is emerging as an urgent task. New competencies such as data analysis, planning digital strategies, and a culture of managing teams through a virtual system are required. The methodological foundations of transforming management processes are considered, and modern models for assessing managerial qualities in a digital environment are proposed. The issues of increasing the effectiveness of decision-making in higher education institution management through the use of artificial intelligence (AI) and Big Data technologies are also analyzed.