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International Journal Of Management And Economics Fundamental

Peer Reviewed | Open Access | E-ISSN: 2771-2257
Published Article

Evolution of Classical Marketing: From Kotler’s Theory to The Needs of Digital Generations

Evolution of Classical Marketing: From Kotler’s Theory to The Needs of Digital Generations

Authors

  • Ominakhon Abdujabbarova Shavkat qizi
    Student of the Faculty of Management, Tashkent Institute of Chemical Technology, Uzbekistan

DOI:

https://doi.org/10.37547/ijmef/Volume06Issue03-13

Keywords:

Generational theory Generation Alpha modern marketing

Abstract

This article is devoted to the topic of changes in marketing in the era of new generations; it examines potential transformations and possible future outcomes based on an analysis of current demands and the specific characteristics of Generations Z and Alpha.

References

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