This article explores effective digital strategies to attract investments in IT-Parks, with a focus on developing human capital as a key driver of sustainable growth. It analyzes the role of digital marketing, innovative platforms, and data analytics in promoting IT-Parks to global investors. Furthermore, the article highlights how investing in skilled human resources enhances the attractiveness of IT clusters. Using case studies and best practices, it offers actionable recommendations for IT-Park authorities and policymakers to leverage digital tools for creating a competitive investment environment.

Digital strategies, IT-Park, investments, human capital

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