This article emphasizes the importance and relevance of improving competitiveness management strategies for healthcare organizations. It analyzes reforms in the healthcare system, the specifics of the medical services market, and the strategic focus of organizations. It substantiates the need for innovative approaches to enhancing competitiveness, developing human resources, and establishing an effective management system. The study’s findings demonstrate the importance of strategic management mechanisms in ensuring the sustainable development of healthcare organizations.

Competitiveness, medical institutions, strategic management, healthcare system

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