The article examines the role of artificial intelligence (AI) in advancing Uzbekistan's digital economy within the framework of the "Digital Uzbekistan-2030" strategy. The study analyzes the current state and prospects of applying AI technologies such as natural language processing (NLP) and machine learning (ML) in entrepreneurship, particularly in e-commerce. Based on international experience and local data, key trends are identified, including the growth of the AI market and its contribution to global GDP. Special attention is paid to potential threats such as job automation, social inequality, and cybersecurity risks. Recommendations include establishing AI training centers, incentivizing the adoption of AI through tax benefits, and funding research. The study emphasizes the importance of adapting global practices to local conditions for sustainable economic growth. It concludes that the strategic implementation of AI could position Uzbekistan as a leader in digital transformation in Central Asia. The research employs observation, analysis, and deduction methods, drawing on official documents and statistics.

Artificial intelligence, digital economy, Uzbekistan, e-commerce

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