This article examines the formation and functioning of the economic mechanism for managing entrepreneurial activity in modern sports organizations. The relevance of the topic is driven by the increasing commercialization of sports and the need for sports clubs and federations to adapt to market conditions. The objective of the study is to develop and theoretically substantiate a structural-functional model of the economic mechanism for managing the entrepreneurial activity of a sports organization. The research employs methods of system analysis, economic modeling, and a structural-functional approach. As a result of the study, the essence of this mechanism is defined, its key subsystems (financial, marketing, operational, and innovation-strategic) are identified, and the interrelations between them are analyzed. An integrated model is proposed to optimize management decisions and enhance the commercial effectiveness of a sports organization. The practical significance of the work lies in the potential for sports organization managers to use the proposed model for diagnosing, planning, and controlling entrepreneurial activities.

Sports management, sports economics, entrepreneurial activity

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