EXPORT POTENTIAL OF BRANDED TEXTILE ENTERPRISES IN UZBEKISTAN ON THE GLOBAL MARKET

Abstract

The article examines the export potential of branded textile enterprises in Uzbekistan on the global market, highlighting the significance of the textile industry as a key sector of the country's economy. The introduction outlines the historical context, from the Silk Road to modern reforms initiated by President Shavkat Mirziyoyev, aimed at modernizing and diversifying the economy. The focus is on the role of government reforms, such as programs for deep processing of cotton and the establishment of special economic zones, which contribute to export growth. The article also analyzes contemporary Uzbek brands, such as Art Soft Holding, Osborn Textile, BCT Denim, and Bahmal Group, and their presence in international markets. It discusses the main export markets, including CIS countries, Europe, Asia, and the Middle East, and the competitive advantages of Uzbek textiles, such as high-quality cotton and low production costs.

Despite its successes, the textile industry faces challenges, including insufficient brand recognition and sustainability requirements. The article concludes with an overview of the sector's development prospects, emphasizing the need for enhanced marketing efforts and the adoption of new technologies to increase competitiveness in the global market.

Keywords

Cotton production, textile production, Uzbek textile brands