This article explores the priority directions for creating successful startup projects, emphasizing the importance of understanding market needs, fostering innovation, and developing a unique value proposition. It highlights the significance of building agile teams and integrating sustainable practices to attract both consumers and investors. Additionally, effective go-to-market strategies are identified as critical for enhancing customer acquisition. Through a mixed-methods approach, including surveys and interviews with entrepreneurs, the study provides actionable insights and a strategic framework for startups aiming to thrive in a competitive landscape. These findings serve as a guide for aspiring entrepreneurs seeking to navigate the startup ecosystem effectively.

Market Research, Innovation, Unique Value Proposition

Alimjon o’g, R. O. K., & Baxtiyorovna, P. M. (2023). STARTUP VA ULARNING TURLARI. In Proceedings of International Conference on Scientific Research in Natural and Social Sciences (Vol. 2, No. 1, pp. 1-5).

Baxshilloyevich, N. N., Maqsud o’g’li, S. S., & Zoyir o’g’li, X. B. (2024). LOYIHA BOSHQARUVI (PROJECT MANAGEMENT). PEDAGOGICAL REFORMS AND THEIR SOLUTIONS, 1(1), 17-24.

Erickson, J. Startup Project.

Brissos, V., Santos, C., Santos, J. M., & Guerreiro, M. P. (2021). The VASelfCare T2D project plan: Fostering innovation through the StartUp Research program. Procedia Computer Science, 181, 876-881.

Karimov, N. (2022). Importance of studying and promoting oriental culture and heritage. Oriental Journal of History, Politics and Law, 2(03), 28-33.

Sharipov, S., Gudalov, M., Nematov, O., Tovbaev, G., Kasimov, N., Mirzaeva, A., & Khazratqulov, K. (2024). Effects and Consequences of Climate Change on the Natural Conditions of Mirzachol District. Natural and Engineering Sciences, 9(2), 257-269.