Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Although marketing has always been crucial to building a company's reputation and fostering growth, our approach to promoting goods and services has evolved significantly over time. Technology, social media, smart gadgets, and easy access to the internet have all contributed to the evolution of marketing, making conventional approaches useless for generating steady growth.