Skip to main content
editor@theusajournals.com | Oscar Publishing Services Journal Home

International Journal Of Management And Economics Fundamental

Peer Reviewed | Open Access | E-ISSN: 2771-2257
Published Article

STILL SPARKLING: UNDERSTANDING BOTTLED WATER TRENDS IN IRELAND

STILL SPARKLING: UNDERSTANDING BOTTLED WATER TRENDS IN IRELAND

  • Dr. Hayley Wright
    Dept of OPD, School of Business, Cork Institute of Technology, Cork, Ireland
Bottled water Consumption trends Environmental impact

This study delves into the intricate dynamics of bottled water consumption trends within the Irish context. Despite its abundance of natural water resources, Ireland has witnessed a significant rise in bottled water consumption in recent years. Through a combination of qualitative and quantitative analyses, this research aims to unravel the factors driving the popularity of bottled water among Irish consumers. By examining consumer preferences, attitudes, and behaviors towards bottled water, as well as environmental, social, and economic factors influencing consumption patterns, this study offers insights into the complexities of bottled water trends in Ireland. The findings contribute to a deeper understanding of the cultural, environmental, and economic dimensions of bottled water consumption, informing sustainable consumption practices and policy interventions.

Beiswinger, G. L. 1998. Drowning in Designer Water? The Rotarian Magazine. First Published April 1998. P.20

Blatt, H., 2005. America’s Environmental Report Card: Are we Making the Grade?. Massachusetts: Massachusetts Institute of Technology. P. 2

Boone, L.E., Kurtz, D. L. 2012. Contemporary Marketing. Ohio: South Western Cengage Learning. P. 216

Burcher, N. 2012. Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World. London: Kogan Page Ltd. P. 243.

Cholle, F. P. 2012. The Intuitive Compass. San Francisco: Josey-Bass. P. 144

Creswell, J. W. 2003. Research Design: Qualitative, Quantitative and Mixed Methods Approaches. California: Sage Publications Inc. P 125

Euromonitor International. 2011. Report: Bottled Water in Ireland 2010. First published June 2011. P 16.

Fleming, H. E. 2006. The Brand Yu Life. Michigan: Third Generation Publishing. P. 146

Folsom, W. D. 2004. Encyclopaedia of American Business. New York: Facts on File Inc. P 86.

Glennon. R.J. 2002. Water Follies: Groundwater Pumping and the Fate of America’s Fresh Waters. Wasington DC: Island Press: P. 2

Green, M.P., Green., T. 1986, The Best Bottled Waters in the World: the 150 purest, most delicious and healthful waters from Ain Sofat to Zurich. New York: Simon & Schuster Inc. P.22.

Henry, G.T. 1990. Practical Sampling. California: Sage Publications Inc. P 17.

Hollensen, S. 2007. Global Marketing: A Decision-Orientated Approach. Essex: Pearson Education Ltd. P. 280.