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International Journal Of Management And Economics Fundamental

Peer Reviewed | Open Access | E-ISSN: 2771-2257
Published Article

MAPPING CONSUMER BEHAVIOR: CONSTRUCTING A CONSUMPTION MODEL FOR MALAYSIAN MARKETS

MAPPING CONSUMER BEHAVIOR: CONSTRUCTING A CONSUMPTION MODEL FOR MALAYSIAN MARKETS

Authors

  • Noor Suleiman
    School of Business Management (SBM), College of Business (COB), University Utara Malaysia, Kedah, Malaysia

DOI:

https://doi.org/10.37547/ijmef/Volume03Issue10-02

Keywords:

Consumer Behaviour Consumption Model Malaysian Markets

Abstract

This study endeavours to chart the complex landscape of consumer behaviour within Malaysian markets by constructing a comprehensive consumption model. Leveraging data analysis and empirical research, it seeks to understand the factors influencing consumer choices, preferences, and purchase decisions. By unravelling the intricacies of consumer behaviour, this research offers valuable insights for businesses, marketers, and policymakers operating in the Malaysian consumer market.

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