This study explores the relationship between cognitive metaphor theory and linguoculturology, emphasizing their shared focus on the interaction between language, thought, and culture. Cognitive metaphor, as conceptualized in modern cognitive linguistics, is not merely a stylistic device but a fundamental mechanism through which individuals understand abstract concepts via concrete experience. Linguoculturology, on the other hand, investigates how cultural values and worldviews are encoded in language. The paper argues that conceptual metaphors serve as a bridge between cognition and culture, reflecting both universal patterns of human thinking and culturally specific models. By analyzing metaphorical expressions across languages, the study demonstrates how metaphors function as carriers of cultural meaning and collective knowledge. The findings highlight that cognitive metaphors play a crucial role in shaping cultural identity and interpreting reality, thus confirming their significance within linguoculturological research.

Cognitive metaphor, culture and language, cultural models

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