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International Journal Of Literature And Languages

Peer Reviewed | Open Access | E-ISSN: 2771-2834
Published Article

Multimodal Manipulation In Film Dialogue

Multimodal Manipulation In Film Dialogue

  • Tulanbaeva Shahnozahon Shavkatbekovna
    Lecturer at Andijan State Institute of Foreign Languages, Uzbekistan
Film discourse manipulation pragmatics

A discourse-pragmatic analysis was conducted on film dialogue manipulation, integrating semantic-pragmatic and multimodal perspectives. Verbal tactics (euphemism, framing labels), prosodic cues (intonation, timing), bodily signals (gesture, gaze), and figurative tropes (metaphor, hyperbole) were annotated in four English-language films involving power asymmetries. Manipulative influence was found to arise from coordinated device clusters rather than single markers. In particular, lexical reframing was anchored by spatial–kinetic cues, and persuasive prosody was used to make assertions “non-negotiable.” The analysis yielded a comparative device–function typology table and an analytical flowchart, contributing tools for studying discourse-based manipulation in multimedia contexts.

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