This article analyzes the impact and functional capabilities of mass media texts on society. The research is conducted on the basis of speech act theory and identifies the communicative functions of locative, illocutionary and perlocutionary acts used in the media. It is emphasized that speech is a means of providing information, evaluating, influencing the audience and forming social consciousness. Pragmalinguistic and discursive methods were used in the research process. The results obtained are of significant theoretical and practical importance for media linguistics, speech culture and modern linguistics.