This article examines the transformation of linguocultural categories in the context of China’s digital communication. The study aims to explore how traditional cultural meanings are preserved and reinterpreted through multimodal online practices such as internet memes, digital idioms, and symbolic imagery. Drawing on linguocultural, cognitive, and multimodal methodologies, the research analyzes a corpus of digital texts from major Chinese platforms (Weibo, Bilibili, Douyin) collected between 2020 and 2025. The findings reveal that Chinese digital linguoculture functions as a dynamic system of cultural resilience, where classical values — harmony (和), diligence (勤), fate (命), and the path (道) — are expressed through irony, playfulness, and visual creativity. Language, image, and cognition merge into hybrid forms of expression that reflect both the continuity and transformation of national identity. The study concludes that digital communication does not erode cultural tradition but extends it into new semiotic dimensions, illustrating how linguoculturology provides a powerful framework for understanding the mechanisms of cultural adaptation in the digital age.

Chinese linguoculture, memes, multimodality

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