Articles
| Open Access |
https://doi.org/10.37547/ijll/Volume05Issue12-28
The Application Of Lexical And Syntactic Transformations In Slogan Translation
Abstract
This article examines the use of lexical and syntactic transformations in slogan translation. The study analyzes lexical and syntactic changes that occur during the translation of slogans created in various languages, and assesses the effectiveness of translation methods and transformations. The findings have practical and theoretical significance in the field of slogan translation, highlighting the importance of preserving content, style, and rhetorical features in the translation process.
Keywords
Slogan, translation, lexical transformation, syntactic transformation
References
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